Cognitive Dissonance

cognitive dissonance In the late 1950s, two psychologists, Leon Festinger and James M Carlsmith, did a cognitive dissonance experiment on what they called forced compliance The

Cognitive dissonance is the discomfort a person can experience when their behavior does not align with their beliefs Learn more here  cognitive dissonance Cognitive Dissonance Theory proposes that individuals experience psychological discomfort when they are confronted with